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HEROSTOCK was created in 2022, under the name VetStock, on an acreage in SE Lincoln NE. Two local Nebraska bands & 12 local non-profit Veteran focused vendors brought together a group of 100 Veterans/First Responders in an outdoor morton building concert event. Vendor services included resources for housing, mental health, hunting trips, and motorcycle therapy. The feedback was so overwhelming, that the founders decided to put on another event the following year in 2023.


In 2023, VetStock was renamed HEROSTOCK in honor of our Veterans, Active Military, First Responders, and Gold Star family members. Herostock 2023 included 6 singers/bands on stage & 44 vendors supporting over 1,000 heroes in attendance from 16 different states. We realized that healing & support was being accomplished through music, community, resources, family & camaraderie.


In the last year, over 25 states requested information on hosting a Herostock event in their town. DUE TO this overwhelming support, HEROSTOCK has now opened the event to INCLUDE OUR HEROES families and the public AND is hitting the road!! It is now our intention to deliver assistance to more of our nation's heroes through music featuring OUR heroes, food, drinks, camaraderie & the services of several local and national organizations.


Our kickoff event will be held on June 29th in Rolla MO. This event opens with a car, truck and motorcycle show. Our musician heroes include HEADLINER & Rock and Roll Sensation Shannon Book!!! We are honored to also highlight the talented Derek Stoner, JB Brown and Barbara Sim. A cornhole tournament, raffles, and plenty family fun will also take place.


Our 2nd event will be held on Aug 3rd in Lebanon TN featuring hometown singer/songwriter, purple heart recipient, HERO & HEADLINER, Scotty Hasting. We are honored to also highlight the talented Shannon Book, Mike Ponder, Malachias, Rachel Harvey Hill, Mike Corrado, Sal Gonzalez, Stephen Cochran, Chris Turner & Barbara Sim!


Our final show will be held on Sept 13th & 14th in Ashland NE, the home of HEROSTOCK. This will be a two-day event featuring rock and roll bands on the 13th with Headliner American Hitman. We are honored to have Die Hard, Shannon Book & Anyone Else taking the stage as well. The 13th will feature country music performances by Nashville’s very own singer/songwriter, purple heart recipient, HERO & HEADLINER, Scotty Hasting.  We are honored to also highlight the talented Kimberly Meyer, Schaefer Mueller, Winchester Band, and Barbara Sim!


***Admission is free to active Military, Veterans, First Responders, and Gold Star Families with show of ID at the gate. For all other guests, tickets start at $10.00. Tickets on the day of the event start at $20.00 for General Admission. More info is provided on the ticket purchase page so buy your tickets now and join us for a wonderful event joining HEROSTOCK nation in paying tribute to those who have served and continue to serve.



For More Information please see the ABOUT tab above or email

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